Northern Arizona University

The Future of
Enrollment

An AI-Driven Marketing Funnel designed exclusively for NAU. Connect with prospective students faster, smarter, and with unprecedented personalization.

Explore the AI Funnel Try Live Demo Sandbox

30-50%

Expected Increase in

Lead-to-Applicant Conversion

24/7

Engagement

Hyper

Personalized

Predictive

Targeting

Our Team & Proven Track Record

WAND Solutions partners with elite technical agencies, SMAKG and AWAL AI. Our teams have a proven history of designing, building, and scaling high-impact products.

Meet the Partners: SMAKG & AWAL AI Credentials →

The Enrollment Challenge

Higher education is evolving. Traditional marketing funnels are no longer enough to capture the attention of busy healthcare professionals. Prospective students expect immediate, personalized, and relevant communication.

Current Funnel Decline: Where We Lose Students (10,000 Lead Sample)

Stage 2: Contact Reached

⚠️ 75% Drop-off

7,500 prospects lost. Slow, non-personalized traditional outreach fails to engage candidates.

Conversion Yield: 25%

Operational Impact: Biggest volume loss in the entire funnel.

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Conversion Drop-offs

Generic email blasts and static landing pages fail to engage students, leading to significant drop-offs at every stage of the funnel.

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Delayed Responses

When students have questions at 11 PM on a Sunday, waiting until Monday morning for a response breaks the momentum.

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Inefficient Targeting

Wasted ad spend on broad audiences instead of predicting and focusing on students with the highest likelihood to enroll.

The AI Marketing Funnel

We build an intelligent layer over your existing marketing stack. This isn't just automation; it's true artificial intelligence designed to engage, nurture, and convert.

Launch Live Pipeline Simulator →

1. Predictive Targeting & Analytics

Stop guessing who might enroll. Our AI models analyze historical data, web behavior, and demographic signals to identify high-intent prospects before they even submit an application.

✔ Lower Cost-Per-Acquisition (CPA)
✔ Predictive Intent Scoring
✔ Real-time Enrollment Forecasting

2. 24/7 Conversational AI

Meet the prospective student where they are. Our AI agents integrate into your website, SMS, and social channels, providing immediate, accurate answers about financial aid, campus life, and deadlines.

✔ Zero Wait Time for Inquiries
✔ Multilingual Support
✔ Seamless Handoff to Human Admissions

Funnel-Stage Solution Mapping

Our orchestration layer dynamically addresses each drop-off point through targeted AI intervention and automated follow-up logic.

Lead-to-Contact

70–85%

⚡ TriggerNew lead creation in the CRM.

🤖 AI BehaviorInstant, personalized multi-channel outreach (SMS/Email) via the AI Concierge to establish first contact.

🔄 Follow-up LogicLead readiness is scored based on response time and natural language intent, automatically updating the CRM status and alerting admissions staff to high-intent prospects.

Contact-to-Interview

40–60%

⚠️ Biggest Leak

⚡ TriggerContact established, but no interview booked within 24 hours.

🤖 AI BehaviorConversational AI initiates a low-friction SMS dialogue to identify scheduling barriers (e.g., identifying the need for after-hours availability).

🔄 Follow-up LogicThe AI provides direct, dynamic calendar booking links in-thread and tags the CRM record with any specific objections raised for future counselor reference.

Interview-to-Application Start

50–70%

⚠️ Second Biggest Leak

⚡ TriggerInterview logged as "Completed" in the CRM.

🤖 AI BehaviorThe AI dispatches a personalized recap highlighting program benefits discussed during the interview, paired with a direct link to the application portal.

🔄 Follow-up LogicImplements a 48-hour automated nudge sequence to maintain momentum and drive the student to initiate the application.

Application Start-to-Submission

60–80%

⚡ TriggerApplication status remains incomplete/idle for 72 hours.

🤖 AI BehaviorTargeted nudges are sent offering immediate AI chat assistance for specific missing elements (e.g., transcripts, essays).

🔄 Follow-up LogicIf the AI detects complex roadblocks (such as financial aid or credit transfer queries), it automatically escalates the ticket to a human counselor.

Acceptance-to-Registration

60–80%

⚡ TriggerApplicant status updated to "Accepted."

🤖 AI BehaviorAn automated congratulatory sequence is deployed, paired with dynamic reminders for upcoming enrollment fee deadlines.

🔄 Follow-up LogicThe AI monitors fee payment status and triggers a final SMS reminder 3 days prior to the registration closure window.

Registration-to-Confirmed Start

85–95%

⚡ TriggerRegistration confirmed.

🤖 AI BehaviorA pre-start readiness check-in is conducted via SMS to confirm system access and orientation schedules.

🔄 Follow-up LogicFlags any unresponsive students on a daily report for immediate staff follow-up to prevent "melt."

Accessibility & Platform Standards

Our platform is built to be inclusive and compliant from day one.

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WCAG 2.1 AA Compliance

All student-facing interfaces (including the AI chat widget and personalized landing pages) are designed to meet WCAG 2.1 AA standards, ensuring screen-reader compatibility, keyboard navigability, and high-contrast adaptability for all prospective students.

Featured Case Study: King of the Curve

A highly successful, gamified ed-tech platform showing our expertise in building engaging, student-centric user experiences at scale.

View Deep Dive Case Study & Interactive Demo →

Operationalizing the AI Funnel

Addressing the critical elements of deployment, ethics, and staff empowerment.

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Model Sovereignty (BYOK)

We support a Bring Your Own Key (BYOK) architecture. NAU retains complete ownership, control, and sovereignty over the AI model, system instructions, and fine-tuning datasets.

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Defining Success & Failure

Success is measured by increased application starts and lower CPA. Failure is mitigated through real-time human-escalation protocols when the AI detects frustration.

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Core Values

Transparency, student-centric design, and data sovereignty. We believe AI should empower human counselors, not replace them.

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Counselor Training

Comprehensive onboarding for NAU admissions staff on how to monitor AI interactions, intervene, and interpret predictive enrollment scoring.

Why Partner With Us?

We don't just provide software; we provide a dedicated growth engine for Northern Arizona University.

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Proven Scale

Our engineering teams have already built and deployed production AI systems handling hundreds of thousands of active users today.

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Lean & Agile Team

With a lean structure, we execute at speed. Customizations, adjustments, and new integrations do not require months of corporate approvals.

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Rapid Execution

Our implementation velocity is evident—we have a functional interactive pipeline demo built and ready just for this initial presentation.

Projected Outcomes

30–50%

Conversion Increase

Expected increase in lead-to-applicant conversion rates through targeted AI engagement.

+25%

Enrollment Growth

A seamless, guided journey directly correlates with a higher number of finalized enrollments.

Questions & Answers

Thank you for your time. We'd love to open the floor to address any specific questions about our solution, integration, or the structure.

⚡ Live Demo Sandbox